DR. LYON’S REBRAND

The most ambitious project I have been involved with at Chewy. This is a full rethinking of Dr Lyon’s brand. The look is more in line with modern apothecary showing watercolor botanicals and a more classic approach. Unfortunately the project is not completed as of this time. I have personally overseen and designed all aspects of this line of food from photo direction, logo design, down to the watercolors used on the packaging.

P A C K A G E A R T & D E S I G N

The goal was to create a modern apothecary feel to the final brand design. We achieved this by combining a classic serif logo-type with hand painted watercolors. On certain supplements we were able to call out specific ingredients to give a watercolor treatment to. The supplements also use the botanical elements found on the food packaging to create a cohesive family of products. The whole brand uses a color code to differentiate the products to limit confusion with online buyers.

D R . L Y O N ’ S L A N D I N G P A G E

The landing page proved to be the biggest challenge as Dr. Lyon’s was the first brand to really showcase its natural ingredients. To do this we had to think of a UI design that was different than any brand before it. New widgets were design and implemented to make sure that the customer would have an easy way to access information about all of the ingredients and benefits of the different Dr. Lyon’s formulas.