I work as an Art Director at Salsify in Boston, Massachusetts. I'm passionate about the role of design in bridging connections between people and businesses today.
I believe creativity is crucial in helping individuals and businesses gain exposure and credibility. However, it's not the only factor; along with creativity, there needs to be collaboration, attention to detail, flexibility, and, last but not least, effective management of expectations.
My professional portfolio encompasses diverse projects, ranging from small-scale ventures to multinational corporations and non-profit organizations. I thrive in collaborative environments, whether in large teams or more intimate settings, contributing to the development of innovative brand identities and cutting-edge design solutions. I have a proven track record of liaising with vendors, and stakeholders both internal and external, to deliver tailor-made designs and campaigns that align with clients' objectives.
As an Art Director, I assume the role of the creative helm, steering projects towards success. From conceptualizing captivating designs to orchestrating seamless campaigns and coordinating with talented team members and freelancers, I ensure our brand's visual identity remains compelling and relevant at all times. I'm committed to delivering excellence and tackling every challenge with enthusiasm and expertise.