SALSIFY Rebrand

We revisited our brand and evolved it’s language to reflect Salsify's progression as a company. As Salsify continues to grow and expand its product offerings, we aligned our messaging to to position ourselves as a leader in product experience management; evolving our visual identity supports this effort. This is something we felt couldn’t be achieved with the previous logo and branding. We aimed to create a cohesive, distinctive brand to elevate us in the market, and make our customers’ experiences engaging and memorable across all channels and touchpoints. This readied us to take on new challenges and opportunities to continue to scale in the years ahead.

Salsify Logo Animation | David Blank

Implementing the New Brand

After carefully crafting and refining the new brand elements like the logo, color palette, typography, and imagery, the next crucial step is to seamlessly integrate these elements into a cohesive final look. This process involves ensuring that the logo is prominently displayed across all touchpoints, from the website to social media profiles and physical merchandise.

Photo and Image Usage

Small Product Animations

We replaced static screenshots with micro interaction animations to provide a more engaging and dynamic user experience. These animations offer a clearer demonstration of our product's functionality, enhancing user understanding and interaction, as well as modernizing our site.

Color Usage

We decided to change our brand colors to match who we are now and to connect better with the people we want to reach. After looking into it carefully, we realized it's important to keep up with what's happening and make sure we're still speaking to our audience in the right way. Our new colors show that we're all about being creative, forward-thinking, and welcoming to everyone. By updating our colors, we hope to make our brand stand out more and make stronger connections with the people who matter most to us.