TRUE ACRE FOODS
Chewy had already created a grain-free medium tier dog food; American Journey. They wanted to create a “mainstream dog food” to compete with the likes of Purina and Pedigree. We came up with True Acre Foods, we wanted the look and feel to be welcoming but rustic. It started with the logo and allowed us to explore some vintage type treatments and badges.
First Round of Logos | Designed by David Blank and Connor McCauley
Final Logo | Designed by Connor McCauley and David Blank
T R U E A C R E F O O D S A R T
The next step was to create the look and feel of the packaging, and with that came the bag art. There were a few different paths we were originally testing but we ultimately decided to create a rustic woodcut landscape inspired by the style of Steven Noble.
True Acre Foods Package Art | Illustrated by David Blank
True Acre Foods Flattened Packaging | Designed by David Blank
True Acre Foods Family | Designed by David Blank and Connor McCauley
P R O D U C T D I S P L A Y P A G E
This is the PDP that lives on the Chewy website. All of the products that we offer have an accompanying web asset that lists all of the information for the customer. All photos were shot on location for True Acre foods.
True Acre Foods PDP | Deisgned by David Blank
D I G I T A L M A R K E T I N G
Banner ads for True Acre, this is just a small portion of the hundreds done.
Banner Ads | Designed by Dave Blank